In a digital world full of competition we want to draw attention, we want to be sure that Internet users see us and listen to us. And there are several digital tools, for example, several dentists have served to offer a free service such as dental cleanings Tijuana through Internet ads to get more costumers. But we must be careful with our ads, not only that they appear in the appropriate geographical area but also take into account that Internet users detest video ads that play automatically with sound, pop-ups, which you should expect 10 seconds before being able to close them or those ads that occupy more than 30% of the screens. Since they see it as an invasion of their privacy.
This not only affects people who use computer equipment, but also those who use mobile devices are very displeased to see the aforementioned ads, animated ads and those that consume a lot of data, which at the end of the day has an impact on Some hatred for the brands that use these digital marketing strategies.
Currently there has also been a rapid rise of ad blockers, whose installation has grown 400% since 2013 until now, with what is already used by 220 million users, of which 9 million are limited to mobile devices.
Withdrawal from annoying ads
Indeed, we hope that these initial rules will be a wake-up call to brands, agencies, media and their technology providers to remove the ad formats that the investigation shows are annoying and abusive to consumers. Otherwise, ad blocking will increase, advertising will be reduced and the market for ideas and information as a column of open societies and liberal economies will fall into oblivion.
An interesting fact about users who use ad blockers is that according to a survey, 76% of users would stop using it if the ads were less intrusive. To a lesser extent, 58% would deactivate it if there was less publicity and 43% would do the same if the ads consumed less data and did not delay loading.