If you are new to digital marketing, it is normal to make mistakes, technologies are constantly changing and it is important to be updated, so we will show you some changes that you can make so that the social networks of your company give the desired results.
Constantly monitor the analytics of your page.
Of course before you must be clear about what your goals are going to be and how you are going to measure them, and you have to measure them constantly since it is not enough to have a plan, you also need to monitor that it works. Whether they are analytics on your website or your social networks, you should check them regularly to make corrections on time, if necessary.
You do not know why you are in social networks.
Many companies open corporate profiles in all social networks because you have to be, but do not know what to put and how to communicate with them. In reality, social networks are part of your strategy, so they must be aligned with the objectives of your brand. Some of the most common uses of networks for companies are to promote their own content, create a community around the brand and manage customer service, while other companies have not needed social networks to succeed as it is EG Dental, since they focus more on your web positioning.
Wanting to be the center of attention
Something very common in many companies is that they usually use social networks to promote only your blog and although this is a good thing, it should not be the only thing, you can get much more interaction if you try to talk about the most current topics that your followers are talking about .
You make digital marketing when you have time.
Many companies that start out fall into the error of not prioritizing marketing and only engage in it in their spare time. Although you can also get some good results, but certainly not take advantage of all the potential they offer. If you can not book at least a few hours a week your marketing contracts someone to do it for you, you will see that the investment will be worth it. Treat this commitment with the same seriousness as your customers: you will see how quickly you begin to notice the results.